Netflix has finally published the official trailer of House of Guinnessthe new series signed by Steven Knight, creator of Peaky Blinderswhich will arrive on the streaming platform from 25 September 2025. This time the author takes us between Dublin and New York of the 19th century to tell the parable of one of the most influential and discussed families of European history: Guinness, the most famous Stout beer architects in the world.
The plot starts with the death of Sir Benjamin Guinness, a central figure in the development of the brewery. His disappearance opens a complex scenario: the children Arthur, Edward, Anne and they have to deal well with an imposing legacy, made of wealth, responsibilities and family intrigues.
An international cast for a legendary story
The series sees Anthony Boyle (Arthur Guinness), Louis Partridge (Edward Guinness), Emily Farn (Anne Guinness) and Fionn O’Shea (Benjamin Guinness) in the cast. Next to them stand out known faces such as James Norton, Jack Gleeson and Dervla Kirwan, ready to create a choral plot, full of twists and turns.
The direction is entrusted to Tom Shankland and Mounia Akl, while the production bears the signature of Kudos and Stigma Films. Knight, in addition to the script, also appears as an executive producer, confirming the strong link with this project.
From the factory to pop culture
The history of Guinness is not just an industrial story: it is a fresco of an era in which Irish beer became an identity symbol, cultural brand and economic engine. With House of Guinness The brand turns once again, passing from the Dublin pubs to global screens.
It is not the first incursion of the brand in culture: between the Guinness Storehouse in Dublin, the iconic advertising campaigns and the worldwide diffusion of black beer, the Guinness saga has always had a close link with the collective imagination. Today this path is enriched with a series that mixes historical drama, family tensions and ambitions of power.
The narration of House of Guinness It focuses on the nineteenth century, but the influence of the family has reached the present day. Over time, the company has evolved into a global giant, merged into the Diageo group, which today controls international brands such as Johnnie Walker, Baileys and of course Guinness.
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