As we all know, at 89 he left us one of the most loved conductors of all time, a man who made him, in the true sense of the word: Pippo Baudo. When we talk about him, however, one cannot limit ourselves to calling him a simple “conductor”.
He was a modern TV architect, capable of transforming every program into a cultural event. With its 13 Sanremo festivals, show like Fantastic And Sunday inbuilt a unique television language: elegant, popular, respectful. It was not just a show, but a way to tell Italy live. Entire generations have grown with him and his programs.
The phrases become legend
To make it clear how Baudo made history not only of TV, just watch some of his most famous phrases that have entered collective language. Maybe without knowing it, all of us sooner or later we used one of its expressions. The most famous? Probably “I invented it!“And it was not only a joke: Baudo really launched dozens and dozens of artists such as Laura Pausini, Giorgia, Eros Ramazzotti, Andrea Bocelli, Lorella Cuccarini. The count is really infinite as infinite are the messages of condolence that came from the world of entertainment, TV, music.
We said of the Sanremo Festivals and then here “Because Sanremo is Sanremo“Which has become a slogan that still identifies the singing event, a national catchphrase, the symbol of an era in which the festival was the center of Italian popular culture.
Or again “I don’t give up!“He tells his tenacity in an often ruthless television world and of which he wanted to be part of until late age. Other phrases such as”Television is not done with numbers, but with emotions“They reveal his vision: the ratings were important, but in the center there was always the relationship with the public. Baudo’s secret was the ability to appear close to people while maintaining a charisma as a great stage teacher. His”Ladies and gentlemen, good evening“It was enough to make every direct familiar.
Because Pippo Baudo was so loved
Baudo, for everyone Pippo, simply Pippo, owes the affection of the public to the fact that it was not simply the presenter of many TV programs, but a housemate. With him the audience felt safe: he spoke simply but without banality, he knew how to entertain without ever offending, he led the show without the need for screams or excesses.
He was loved because he made popular TV an elegant art. In his programs they lived music, laughter, emotions and topicality, always with the public in the center. It represented an era in which television was truly a collective hearth. With his sober and authoritative style he managed to unite millions of Italians in front of the screen, becoming part of their daily life.
Sanremo and the discovery of talents
We said it, the Sanremo Festival was its kingdom, but also its continuous challenge. In thirteen editions conducted and often artistically directed, Baudo has opened the door to generations of singers destined to make history. It was not a talent show in the modern sense, but with him Sanremo – especially Sanremo Giovani – became a springboard. His ability to recognize the nascent stars and to accompany them with authority and discretion made him a true talent scout.
The legacy of a giant
“If I stop, get angry“He often repeated. This phrase tells a man who has never allowed himself pauses, who lived television as a mission. And from today who will be in his place? The truth, and are the same TV conductors of now to say it, is that no one really collected his inheritance, because Baudo was not just a presenter: he was a living grammar of the show. Something rare: an authentic and lasting affection.
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