A small bar in Middleborough, Massachusetts found a creative way to attract customers and bring a smile to people’s lives. The Coffee Milano Café has gone viral thanks to a promotion it offers free coffee to anyone who comes in and does a dance of at least five seconds.
The initiative was received with great enthusiasm, attracting the attention of both local customers and millions of users on social media. The idea, born from owner Josh Rashid, is inspired by a similar one promotional campaign for a pizzeria who offered free pizza slices in exchange for dance moves.
Rashid decided to adapt the concept to his café, putting up a sign inviting customers to dance in exchange for a cup of coffee. The key element? THE dancers would have been filmed and their videos shared on social mediathus contributing to the visibility of the venue.
The dance moves range from the “Macarena” to the moonwalk
The success was immediate: a video posted on the bar’s TikTok account got millions of views and tens of thousands of comments. The clips show customers of all ages attempting dance moves that they range from the “Macarena” to the moonwalktransmitting an atmosphere of joy and carefreeness. Many users appreciated the initiative, calling it a positive way to spread joy.
In addition to gaining new customers, the campaign has significantly increased followers on coffee social networks, going from around 4,000 to over 14,000 in a few days. Rashid stated that similar events will repeat monthlybut without official dates. To find out, customers will have to follow the café profiles to spot small “clues” about upcoming appointments.
The initiative is not just a clever marketing move, but a way to promote a little lightness in an often stressful world. As Rashid says, even a simple dance can turn a difficult day into a brightest moment. Regular customers appreciate this creativity, showing how necessary a little fun is in everyday life.
Furthermore, this story makes it clear how social media can be powerful tools for small businesses, capable of turn an idea into a viral phenomenon and to build a community around a shared experience. In an age where we often find ourselves “glued to our phones,” Rashid has been able to leverage technology to spread positivity while supporting his business. Compliments!
View this post on Instagram
