The French supermarket chain Intermarché has created, together with the Romance agency, an emotional short film whose protagonist is an initially feared wolf, determined to change his life thanks to eating better. The commercial uses animation to tell a simple and powerful story about acceptance, change and conviviality. The video stands out for its warm tone and a universal message: even the most misunderstood can change when they find their place in the community.
The wolf who changes his habits to make himself loved
The adventure takes shape through the gaze of a child who, after receiving a stuffed animal of a wolf, struggles to sympathize with the traditional “bad guy” of the stories. It is then that he imagines an alternative story: a wolf excluded from the inhabitants of the forest who decides to turn his existence around by learning to cook rather than hunting prey and terrorizing the forest inhabitants.
Thus begins a journey made of recipes, discoveries and new flavours, in which the protagonist goes from simple dishes to real specialties made with fresh vegetables, without ever killing defenseless animals again. Everything is accompanied by the famous song The bad luck by Claude François, who adds a nostalgic and affectionate note. The emotional ending sees him make “peace” with the other animals, demonstrating that he has changed by offering them what he has cooked. And now even the little one is no longer afraid of him, just like his old preys.
A production that focuses on craftsmanship
To bring this visual universe to life, Intermarché relies on Illogic Studios, already known for their pictorial style and the artisanal care of the animations. The choice to avoid artificial intelligence and opt for a “painted” aesthetic makes each scene even more authentic. The live action sequences also help to root the story in everyday life, creating a balance between fantasy and reality. The result is an advert that puts emotion at the centre.
An advert that went viral in just a few hours
Premiered on TF1 before the evening of Miss Francethe film quickly won over audiences, surpassing 10 million views in record time. On social media, users from different countries shared and subtitled the video, transforming it into a truly international phenomenon.
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