This is the best shampoo you can buy at the supermarket (according to Yuka), and it only costs 1.29 euros

Choosing a shampoo means much more than cleansing your hair. The health of the scalp, skin tolerability and the quality of the ingredients present in the formula come into play. Precisely for this reason the Yuka app, known for its ratings on foods and cosmetics, analyzed various over-the-counter products, identifying those with the best profiles. Among the ten shampoos judged “excellent”, two stand out above all, obtaining the maximum score of 100 out of 100.

Vivi Verde Coop: full marks for dry hair

At the top of the Yuka selection is the Coop brand Vivi Verde nourishing shampoo, specifically designed for dry hair. The perfect rating reflects a formulation that focuses on ingredients of natural origin, including organic rice extract, known for its softening and protective properties.

The product also boasts NATRUE certification, an element that reinforces the overall quality of the formula and the attention to environmental and sustainability criteria. From an economic point of view, the indicative cost is low: around 1.29 euros per 100 milliliters, a figure that makes it accessible even for continuous use.

Johnson & Johnson Naturally Sensitive: delicacy even for the little ones

Alongside Coop shampoo, Yuka also gives the highest score to Johnson & Johnson’s Naturally Sensitive Shampoo. The formula was created to meet the needs of the most reactive skin and is also aimed at children, an aspect that significantly affects the final evaluation.

The key ingredient is organic aloe vera, chosen for its ability to soothe and respect the skin. The absence of components considered problematic contributes to the result of 100/100. The average price, equal to approximately 1.72 euros per 100 milliliters, places the product in a slightly higher range than Vivi Verde, while remaining within the reach of large-scale retail trade.

Because Yuka has rewarded these shampoos

Yuka’s choice comes from a detailed analysis of the ingredients present in each product. Silicones, aggressive sulfates and substances considered potentially irritating penalize many formulas on the market. The two shampoos at the top, however, offer compositions considered safe for health and more respectful of the skin, without sacrificing the cleansing function.

The objective of the app remains to offer rapid orientation to those who wish to purchase more informed products, especially on supermarket shelves, where the offer is broad and often not very transparent.

What is Yuka and what are the limits of the classification

Yuka is an application that assigns a score from 0 to 100 to food and cosmetic products based on the ingredients and their potential impact on health. Simply scan the barcode to get a rating ranging from “excellent” to “poor”.

The tool proves useful, even if it presents some critical issues. In the food sector, for example, the system favors the Nutri-Score, with the risk of rewarding ultra-processed products low in fat or sugar and penalizing traditional foods such as mature cheeses or extra virgin olive oil. In the cosmetics sector, reliability grows, thanks to the use of authoritative sources such as ANSES, IARC and CSSC, even if relevant factors such as the actual concentration of the ingredients or any updates to the formulations are excluded.

In summary, Yuka represents a good starting point, but direct reading of the INCI and comparison between multiple sources remain fundamental steps for a truly informed choice.

The complete ranking of the 10 best shampoos according to Yuka

Here is the response to the analysis conducted by the Yuka app: