This shock campaign shows the devastation of our planet reflected in the eyes of the animals

The Minal Thinking
The World Environment Day 2025 has now passed but the countryside, designed to celebrate the important day by the Indian agency The Minal Thinking, continues to be talked about.

Campaagnepu

The protagonists are the eyes of several animals that fix us intensely. What is striking is that, in their pupils, shocking scenes are reflected: plastic that invades the oceans, on fire forests, terrains submerged by cement, hunters with the pointed rifle.
The Minal Thinking

Each image is accompanied by the claim “What they See, what we ignore”, an invitation to look at the world through the eyes of animals and understand the reality that are forced to live because of our actions. This reversal of the gaze forces us to deal with the consequences of our choices and at the same time reminds us that we are all in danger.

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A powerful warning: an immediate change of course is urgent to save the world we share.
The Minal Thinking

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Chris Rivers

Chris Rivers

With over 15 years of experience in journalism and a deep-seated passion for environmental sustainability, I lead the editorial team at Green Technology Investments. My background in environmental science fuels my commitment to crafting insightful and impactful content. When I'm not penning articles, you can find me exploring national parks or tending to my organic garden.