What are the most popular costumes for Halloween? Find out with Google Frightgeist: the ranking

You don’t know how to dress for Halloween this year? Don’t worry because it’s there Google Frightgeist to come to your rescue. It is an interactive tool launched every year for Halloween, which allows users to explore the most popular costumes in the United States through national and local maps, graphs and rankings.

“Frightgeist”, a term that combines the English words “fright” (fright) and “geist” (spirit or ghost), is a play on words that also recalls the concept of “zeitgeist”, or the spirit of the time. This tool is based on search data collected by Googleused to map the hottest costume trends and offer costume suggestions based on geographic location.

The platform is designed to provide a guide on what to wear for Halloween, indicating the costumes that are enjoying the greatest success at a national and local level. Thanks to the “best costumes” section, users can view the most updated rankings and find out which disguises are on the rise in different American cities and states.

What are the most popular characters for Halloween 2024

Frightgeist also offers a captivating visual experience that evokes the atmosphere of gothic films such as Beetlejuice by Tim Burton. With rich graphics in dark and suggestive colors, the site allows users to explore Halloween trends through an intuitive and interactive interfacewhich also includes specific search options.

You can, for example, search for a particular costume and find out in which areas it is most successful. Among the characters in vogue for 2024 we find Bobthe small-headed character of BeetlejuiceAnd Raygunan Australian breakdancer who has gained popularity on social media. However, there is no shortage of less scary characters like those of Inside Out, especially Envy, Anger, Disgust and Anxiety.

For Italian users Frightgeist is not yet so established, but it can still represent an interesting source of inspiration for masquerade parties. Meanwhile Google is considering the idea of expand this tool to other marketspotentially offering a glimpse into global preferences and trends for our country too.

The ranking of the most clicked Halloween costumes

Below we leave you the current ranking of the most clicked costumes:

  1. Bob shrunken head from “Beetlejuice”.
  2. Raygun
  3. Catnap
  4. Delores from “Beetlejuice”
  5. Pomni from “The Fantastic Digital Circus”
  6. Envy from “Inside Out”
  7. Red from “Descendants
  8. Doctor Doom
  9. Sabrina Carpenter
  10. Lady Deadpool
  11. Chipotle Burrito
  12. Anger from “Inside Out”
  13. Disgust from “Inside Out”
  14. Wolverine
  15. “Inside Out” Anxiety
  16. Delia Deetz
  17. Beetlejuice
  18. Gambit
  19. Dunes
  20. Minions
  21. Shadow the Hedgehog from Sonic
  22. Joy from “Inside Out”
  23. Peely from “Fortnite”
  24. Lydia Deetz from “Beetlejuice”
  25. Soulja Boy
  26. Godzilla