Willy Wonka becomes reality: 30 golden tickets hidden in the bars to visit the chocolate factory

Ziccata historic Turin company famous for the production of artisanal chocolate, has decided to make it a reality one of the most iconic dreams of adults and children: a visit to his chocolate factoryinspired by the famous story of Willy Wonka.

In fact, from 15 October to 29 November 2024, the Turin stores will distribute 30 “golden tickets” hidden inside their chocolate bars, just like in the famous story by Roald Dahl. Whoever finds one of these tickets will have the opportunity to visit the company’s laboratory and immerse yourself in the world of chocolate by taking part in an exclusive tour.

The initiative, designed to promote the new laboratory, can only bring to mind the fantastic and fascinating imagery of Willy Wonka, made famous in 1971 by the film “Willy Wonka and the Chocolate Factory” with Gene Wilder. This special “chocolate” treasure hunt offers a unique experience to the lucky winners, who will not only be able to visit the factory, but also taste some of the finest creations and receive a special gift.

The new Ziccat laboratory is located in via Bardonecchia 185 in Turin

The new Ziccat laboratory is located in via Bardonecchia 185in the historic headquarters where the company moved in the 90s after leaving Corso Palermo to expand its production. Founded in 1958, Ziccat is renowned for its artisanal chocolate, particularly its gianduiotti – symbol of Turin’s confectionery art – and for Cremini, another classic of the Piedmontese tradition.

Despite the renovation of the laboratory with new machinery and larger spaces, Ziccat’s artisanal production remains faithful to its originsguaranteeing the same quality as always. During the tour, golden ticket winners will be able to taste the house’s delicacies and discover the chocolate production process up close, immersing themselves in a sweet and fascinating world.

This initiative offers an unmissable opportunity for all chocolate lovers, who will thus have the opportunity to experience a unique and delicious adventure, just like the protagonists of Dahl’s story. The hunt for the golden ticket is officially on: may the greediest one win!