With the arrival of 2025 not only the year has changed, but also the generation: we have in fact welcomed a new generation: the Beta Generation. This term, coined by the Australian analytics company McCrindle, identifies those born between 2025 and 2039which will grow in an era marked by artificial intelligence and growing technological integration.
The Beta Generation it happens to Generation Alphathose born between 2010 and 2024, known for their familiarity with screens and digital technology from birth. As mentioned, it will be characterized by total immersion in a world where artificial intelligence will be an essential component of daily life.
These new borns will not only interact with virtual assistants like Alexa and ChatGPT, but they will also see technology incorporated into every aspect of their existence, from education and healthcare to entertainment and work. Experiences will be personalized and shaped by intelligent systems, making technology not just a means, but a fundamental element of their lifestyle.
Will have to face climate change urbanization
Generation Beta will also face significant global challenges, such as climate change and urbanisation. They will grow up in a world where sustainability will be a crucial value, inheriting from their parents, belonging to the Millennial and Z generations, a strong environmental and social awareness.
The transition from one generation to another has always been determined by major historical and social events. If in the past they were wars or economic crises today marks the changes technological evolution to redefine generational parameters. The rise of Generation Beta represents a further step in this direction, with a generational cycle that shortens, going from twenty-five to twelve or fourteen years.
It is hoped that this new generation will also bring with it an evolution of social dynamics, promoting values of inclusiveness and diversity. Their growth will be influenced by an environment that promotes curiosity and acceptanceadapting to rapid changes in society.
In short, the Beta Generation represents the beginning of a new era, in which technology and artificial intelligence will not only transform daily life, but will also define the values and challenges of a constantly evolving society, hoping for an increasingly inclusive and green.
