The truth about the discount brand products may surprise you. Behind the essential packs and low prices are often hidden production realities of large companies, with direct connections to the best known brands that we find on the shelves of traditional supermarkets.
Who hides behind the discount products?
Many consumers erroneously associate discounts with lower quality, but this perception is often unfounded. The commercial strategy of these chains is based on a different business model: focus on larger sales volumes through lower prices.
This savings are obtained mainly by cutting two significant cost items: advertising (an expense that large brands cannot afford to eliminate) and packaging, generally more essential and less elaborate than branded products. The result? Products often equivalent or very similar, but at decidedly more competitive prices.
The truth about the chocolate ice cream sweets sweet by Eurospin
An emblematic example of this dynamic are precisely the chocolate ice cream cones Dolcando sold at the Eurospin stores. These products are made in the Sammontana factories, one of the leading companies in Italy in the packaged ice cream sector.
This is not an isolated case: numerous products that we find on the shelves of the discount stores come from the same production lines that make much more expensive and advertised items. The main difference lies in the label and presentation, not necessarily in the substance of the product.
It is not always all identical
However, it should be emphasized that although the manufacturer is the same, we cannot say with certainty that the recipe used is identical to that of the Sammontana brand products. Companies often create slightly different formulas for the distributor brand products, adapting ingredients and processes to respond to specific price and characteristics requests.
Reading the labels carefully therefore remains essential to understand exactly what we are buying, beyond the manufacturer or brand.
A conscious alternative
Although the quality of the packaged ice creams can be good, nothing better than the home preparation of ice cream or the consumption of handmade ice creams. Home prepared ice creams allow you to completely control the ingredients used, avoiding preservatives and additives often present in industrial products.
The artisan ice cream parlors, on the other hand, offer products made with fresh and quality ingredients, often at zero kilometer, with an authentic taste experience and richer in shades compared to packaged products, regardless of their manufacturer.
Knowing the origin of the products we buy allows us to make more aware choices, evaluating the real quality-price ratio beyond the simple appearances of the packaging and brands.
