Adidas launched his first animal collectionand no, it is not a joke: from 20 May 2025, in the selected stores of Shanghai and online on Adidas.cn, e-commerce in China, the Adidas Originals Pet Collection Capsules. A line of clothing and accessories designed exclusively for dogs and cats.
The collection includes Three strips t-shirt For animals in bright colors such as green, yellow and blue, Bovine leather collars with golden details and one leather effect transport bag With network inserts, reminiscent of a walkway accessory than a functional object. And of course there is no lack of the possibility of match your outfit to that of the dog or catwith a mini version of the Adolor calm t-shirts for humans.
We are beyond the fashion, we are in the kingdom of the absurd
But one wonders: Was it really necessary? In a period in which there is increasingly discussed up conscious consumption, animal welfare And wastethis commercial operation appears out of place. Treating dogs as catwalk models, offering “haute couture” accessories for pets, is not only superfluous, it is almost offensive. Animals do not need leather collars studded with hundreds of euros, nor coordinated t-shirts to take Instagram photos. They need care, respect and adequate spaces.
The collection was launched as exclusive for the Chinese marketwith lots of event in Shanghai and limited sale only through the local adidas official website. A strategy clearly designed to create hype and desability, leveraging the cult ofLuxury accessory for animalsa trend that, unfortunately, continues to grow.
But while some see in this capsule a “fun” or “iconic” idea, it is natural to ask: What are the real benefits? Certainly there are none for the dog who finds himself dressed like a miniature footballer. The only real benefit seems to go to the brand’s pockets, which succeeds in monetize Also on the human desire to “humanize” one’s pet.
Adidas has lost a good opportunity to launch a truly ethical line, perhaps made of recycled materials or really useful and sustainable accessories for dogs and cats. Instead he chose the road to Luxury as an end in itselftransforming our four -legged friends into Streetwear mannequins. And frankly, we didn’t feel the need.
