Starting tomorrow, October 10, 2025, all users Gmail will be faced with a significant change: the automatic activation of AI Enhanced Classification and Review. This function uses Gemini artificial intelligence to analyze received messagesincluding sender, subject, text and attachments, for the purpose of perfecting advertising profiling. According to Google, no human will read the emails directly: the process is totally automated and based on the identification of relevant keywords and concepts.
The official goal is to offer more relevant suggestions and personalized ads on Gmail, YouTube and the Google search engine. However the default activation without explicit consent elicited concerns about privacy and control of personal data. The feature can also extract information from attachments, such as invoices, e-tickets and reservations, creating detailed advertising profiles.
How to disable automatic analysis
Those who do not want their correspondence to be analyzed can intervene directly from the Gmail settings. From your smartphone, open the app and check that you are on the correct account. From the side menu, accessible via the three lines at the top left, enter the “Settings” and select “Smart features and customizationHere it is possible deactivate the use of email contents for additional services and advertising profiling.
By deactivating these features, you give up tools such as intelligent writing and reply, automatic reminders and shipment tracking, but you earn more control over the data. For broader protection, it is advisable to access the general Google Account settings from desktop. In the tab “Data and privacy” you can disable web and app activity and ad personalizationreducing the amount of information analyzed by artificial intelligence.
In short, while Google aims to optimize advertising thanks to artificial intelligence, users still have the possibility to defend your privacy. Intervening early allows you to keep your email safe from unwanted profiling, without completely giving up Gmail services, but limiting the AI’s ability to read and interpret the contents in depth.
