In an Italy where the shopping trolley seems to weigh more than the bag itself, identifying the right point of sale is no longer a simple choice of habit: it is an economic strategy. Flyers and spot promotions are not enough, because everyday shopping makes the difference. And according to the new analysis by Konsumer Italia, based on operational findings and surveys updated to 2025, there is a supermarket that, numbers in hand, is able to better contain the impact on the wallet.
Traditional supermarkets – the 2025 ranking
- Famila Superstore – the best value for money
- Coop
- Conad
- Pam
- Carrefour
The discount stores where you save the most
Within the scope of discount stores, price becomes the only true protagonist. According to the 2025 ranking drawn up by Konsumer Italia, Eurospin leads the race to save, positioning itself as the most convenient chain overall. Aldi is immediately behind, with an index almost comparable to the leader, while Lidl maintains a strong presence thanks to its quality-price ratio. In’s Mercato and MD close the top five in constant growth on the national territory. One fact clearly emerges: in discount stores the possibility of reducing spending is concrete and immediate, and a family can save thousands of euros a year simply by choosing the right store.
The best hypermarkets
Those who prefer to concentrate everything in one stop will find the most structured alternative in hypermarkets. In this category, Ipercoop is positioned at the top thanks to an effective mix of breadth of range and low prices. Bennet, deeply rooted in Northern Italy, and the large Carrefour stores prove to be equally valid alternatives for those looking for variety without giving up convenience. These are formats designed for complete shopping, suitable for a consumer who aims for practicality, but with an eye firmly fixed on the total receipt.
Spending continues to be one of the most tangible indicators of the economic climate. And today more than ever, knowing not where to go “usually”, but where it is really convenient, can translate into thousands of euros saved at the end of the year.
