Glass, an omnipresent and fundamental material in our daily lives, is often a “silent” witness to stories of innovation, work and sustainability. We rarely stop to think about the path that brings it into our homes, into the packaging of our food or into the architecture of our cities. Yet, behind its transparency lies one of the industrial excellences of Made in Italy and Europe: the Italian glass industry.
To pierce the veil on this vital sector, an unmissable event arrives: the documentary “Glass”, an original production by Nevago for Assovetro, which will be broadcast on Rai3 on March 7th in the late evening and, starting from the following day, will be available for viewing on RaiPlay. An opportunity to explore a world of craftsmanship, technology and a growing commitment to a greener future.
A journey into the heart of Made in Italy
The documentary “Glass” aims to tell the story of the “birth” of glass, its continuous transformations, the daily work that animates factories and laboratories, and the path taken towards increasingly sustainable production. It is an immersion in the voices and images of one of the most fascinating production realities in our country, an industry that is first in Europe for its ability to generate economic value, guarantee stable employment and promote technological innovation.
The strong link with the territories and with the concept of Made in Italy emerges as a common thread, highlighting how the glass industry is not only an economic engine, but also a custodian of skills and traditions that enrich the cultural and productive heritage of the country.
Glass: a pillar of the ecological transition
Marco Ravasi, President of Assovetro, underlined the crucial importance of this story: “We wanted to tell what the glass sector is today, but above all what it can and must become: a pillar of the European sustainable transition, capable of combining industrial competitiveness, quality work and respect for the environment. The documentary thus becomes a narrative tool capable of combining rigor and accessibility, of speaking to citizens, consumers, institutions, in general to those who often don’t know what’s really behind a glass product”.
This vision is perfectly in line with the principles of GreenMe, which has always promoted awareness of how production chains can and should integrate sustainability. Glass, by its nature infinitely recyclable, lends itself magnificently to representing a virtuous model of circular economy, reducing environmental impact and actively contributing to waste reduction.
Tradition and innovation: a winning combination
One of the central objectives of the documentary is to disseminate the economic, social and environmental value of the entire glass supply chain, highlighting how tradition and sustainability are not contrasting dimensions, but rather elements that reinforce each other. The thousand-year history of glass merges with the most modern technologies to create increasingly efficient and less impactful products.
The numbers speak for themselves: the Italian glass industry has 111 production sites distributed from north to south, employing around 29,000 workers and generating a turnover that exceeds 9 billion euros. These figures, which position us as the leading European manufacturer in the sector, demonstrate our resilience and ability to grow even in contexts of strong economic uncertainty.
Beyond transparency: the social and economic impact
The documentary will not limit itself to showing the production processes, but will describe sustainability as a real industrial process, made up of strategic choices, substantial investments and an incessant search for innovation. The social impact of glass will be valorised, its deep connection with the territories and the importance of safeguarding skills, both artisanal and industrial, which constitute an invaluable heritage for our country.
Glass is not just a container, a window or an art object; it is an ecosystem of knowledge, expert hands and innovative minds that work for a more sustainable future, demonstrating that it is possible to combine economic growth and respect for the environment.
How and where to see “Glass”
Don’t miss the opportunity to discover this fascinating universe. “Glass” is an original Nevago production, with the screenplay by Andrea Frollà and directed by Lorenzo Benassi, created in collaboration with Assovetro and with the support of Bistocini Partners. Distribution is handled by Rai and RaiPlay.
Tune in for a journey that will make you look at glass with new eyes, appreciating its complexity, beauty and irreplaceable role in our march towards sustainability. It will be a way to better understand a material which, from being “silent”, is transformed into a spokesperson for a cutting-edge industry and a more aware future.
