ArmroneSofàstill trouble with theAntitrust: theCompetition and market authority (AGCM) In fact, he started an investigation against the company, which would clearly indicate prices and discounts during the promotional campaigns spread through the media.
According to what is learned on the website of the same Antitrust, within the sights there are the advertising campaigns that have become famous, with the famous slogan “The offer ends on Sunday“. The “sore point” are prices and discounts.
Poltronesofà – reads the Authority website – in the context of continuous promotional campaigns, would emphasize The existence and convenience of lowered prices and “discount” percentagesamong other things, “term” (…), calculated compared to much higher “full prices” which, in substance, would not come never or almost never applied by society
In fact, therefore, the discounts would not appear very clear and this, according to the antitrust, would lead the consumer to buy the sofas in promotion and to take on a commercial decision that otherwise would not have made.
Unfortunately, the company is not new to these investigations, and sometimes it had to pay heavy penalties.
We will see this time what will happen.
Source: AGCM
