The German giant Adidas is located at the center of an international controversy for the Oaxaca Slip-on model shoes, accused of having copied the design of the traditional Huaraches, artisan sandals of the indigenous community of Villa Hidalgo Yalalag in Mexico.
The model had been conceived by the US designer Willy Chavarria, who combined elements of Mexican culture with a contemporary urban aesthetic. However, the project was the subject of criticism for cultural appropriation, triggering local political and institutional reactions.
The deputy Isaías Carnza Secunino, a member of the Culture and Art of the Congress of Oaxaca, denounced the improper use of traditional design, defining the initiative of Adidas and Chavarria a clear violation of the collective rights of the natives.
Van Contra Adidas Por Explanción Cultural de Huaracs Tradiconales: Gobierno de Oaxaca Y COMMUNIDAD Yalalteca la…
Posted by Cólices Oaxaca on Tuesday, August 5, 2025
The Ministry of Culture of the State of Oaxaca also underlined the importance of the consent of local communities to use cultural elements for commercial purposes. Mexican President Claudia Sheinbaum reiterated that the collective intellectual property must be respected and that compensation must be provided in cases of cultural plagiarism.
Adidas’ apologies
In response to the story, Karen González, head of Adidas Mexico, participated in a ceremony in the community of Villa Hidalgo Yalalag, where the craftsmen showed their traditional Huaraches accompanied by music and local dances.
González said: “We understand that this situation may have caused dissatisfaction and therefore we apologize publicly“, Adding that the company will collaborate with the community for future models, respecting local culture and enhancing crafts as a source of sustenance.
In addition to the public excuses, the promotional images of the Oaxaca Slip-on were removed from the official accounts of Adidas and the designer Chavarria, as well as the online sale of the model has been suspended. Adidas also started discussions with local authorities to define a possible financial compensation to the craftsmen involved, in order to recognize and protect the collective intellectual property of the indigenous community.
The episode highlights the importance of a collaborative and respectful approach in fashion and design when it draws on cultural traditions. Adidas has promised to consult local communities for future projects, transforming the story into an opportunity to create ethical and sustainable models, which combine innovation and enhancement of the Mexican cultural heritage.
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