Training while shopping without having to go to the gym: the idea of Iceland supermarkets with baskets and heavy trolleys to lift and transport to keep fit
British supermarkets Iceland they launched an innovative idea that mixes Shopping and fitnesstransforming the experience of spending into an opportunity to train. With the aim of promoting a healthy lifestyle, Iceland has created trolleys and baskets that can be used as Fitness toolsoffering customers a fun and effective alternative to keep fit.
The initiative responds to a growing request for solutions that combine physical activity and daily routines, also solving the difficulty of finding time to go to the gym. According to a study conducted by Iceland, in fact, about half of the inhabitants of the United Kingdom worries about their physical health, while a significant percentage admits to.
Many find the “intimidating” gyms
Hence the idea of 15 kg baskets, designed as dumbbellsand gods 25 kg trolleyswho work as “sleds”. Using these tools, customers can perform real training while shopping. It is an approach that makes physical activity more accessible and fun, without requesting further efforts to find the time to devote to a gym.
The concept had a good interest, with 56% of the British willing to try this new shopping mode. Not only for fitness enthusiasts, but also for those who hear the weight of traditional gyms. In fact, another interesting aspect emerged from the study is that 42% of the British Find the intimidating gymswhile 37% feel uncomfortable in the fitness environment. The supermarket, by its nature, a more familiar and less formal place, thus lends itself to becoming a context in which to train in a more natural and stressless way.
In addition, this initiative is part of a wider strategy, which includes the launch of new healthy products, such as dishes rich in proteins ideal for those who follow a balanced diet. The integration of physical exercise during shopping, together with healthier food options, could really represent A new way of thinking about daily well -beingputting training at the center of the most common activities without the need for expensive equipment or rigid times to be respected.
