Summer 2025: Scroll the feed of Tiktok And you find yourself in front of girls who proudly show your shoulders in stripes, between white and fire red, so much so that they seem to the zebras on the contrary.
The comments? A delirium of hearts and “beautiful”. But also some concerned consideration, like: “Guys, you are ruining your skin”.
The return of the tanned
They call it #anlinechallenge and involves reaching extreme tan. A challenge that starts from Australia bounces in the United States and arrives in Europe as an anomalous wave. The numbers turn the head: 200 million views for the hashtag #sunburntnline. On Instagram #suntan touches the million.
@laura.henshaw The #sunburntnlines hashtag now has over 200m on tiktok so we are back for another car chat. The Scariest Thing is the Core Group of People Sharing Pro Tanning Content Are Younger People and the Stats Around Sun Burn We Are Young and Developing Melanoma Later in Life Are Really Scary. Dermatologists Agree that the Critical Window For Skin Cancer Prevention is Age 0-20. 86% of melanomas are attributed torexposed to Uva and UVB Rays and 80% of Skin Damage Caused by the Sun occurs Before the age of 18 Roche -Posay Website -Page is Called: Sunscreen and Skin Cancer Prevention: Everything You need to know)*. The More We Can Spread The Message About Sun Safety and Move Away From The Glamorisation of Sun Tanning -The More Impact We Can Make -So If You Know Any Young People in Your Life Who would benefit from This Message Please Send This To Them
. #Sponsored #suncare #saveyourskin #larocheposay *https: //www.laroche-posey.com.au/blog/sunscreen-and-skin-parers-verything-need-to-know.html
♬ Original sound – Laura Henshaw
Video after video, the same scene repeats itself. Guys and girls who pull down the shoulder straps of the costume, who pride the signs of the tan pride: the more clear the contrast, the more likes they flock.
A young Englishman jokes in front of the camera: “My face is so burned that I probably have skin cancer”. Seventy thousand views. An Australian influencer confesses to his 300 thousand views in his Reel: “I have an obsession with the tanning lines”.
@Ladycarolinewiley Tanline Season is backkkk
♬ Shes Got Me Spending – SID
The voice of the experts that nobody listens
Jay Allen is not there and launches a warning. It is the CEO of the Australian Skin Cancer Foundation and has relaunched the alarm: “The challenge of tanning on Tiktok is crazy. If only they knew the damage they are doing”.
Mark Nevin of the Cancer Council goes up the dose. He explains that the new generations see the lines of the tan as a trophy to be exhibited. They exchange advice on how to get better. On how to obtain increasingly evident tanning.
The truth? Fifteen minutes are enough. Fifteen minutes of sun to start damaging the skin. The risk of developing skin tumors grows every time you get burned. But on social media this information is lost in the sea of viral content.
The complicit apps of the disaster
As if that were not enough, the applications that promise the perfect tan. They use artificial intelligence to analyze a photo of your skin and tell you exactly how long to be in the sun.
“Today you can export for 23 minutes”. “With this weather, better 35 minutes”. They look like scientific advice, in reality they are clockwork bombs.
Experts are categorical: There is no safe way to tan in the sunthe 50+ protection is the union minimum and the central hours of the day must be avoided. But who listens to these tips when there is a challenge to win?
The price of digital vanity
Scroll the feed again and come across a girl showing your back almost burned. Comments encourage her. “Wow, what a tan!”. “Tutorial please!”.
Nobody talks about the long -term consequencesearly wrinkles, spots that will appear in ten years, without forgetting the possibility of contracting a melanoma, a malignant tumor that could develop silently.
Socials create a bubble, inside which you burn themselves becomes cool. The lines of the costume become a symbol of status, and those who do not have them, almost are ashamed.
@Dietcokeprincess444 My face is so burnt rn i ProBS Have Skin Cancer #Ytlines #Sunning #sunburn #utah #fyp #relatable #Applewatchline #pale #Forryofouge #followme
♬ Original Sound – ALLI SANDALL
A phenomenon that must be stopped
The battle against this trend passes from information. As for the other extreme challenges that prevent the network, it serves Educate young people on real risksexplain to them that the skin has “memory” and that every scald will leave an invisible but indelible mark.
In this sense, social platforms could do their part, starting from limit the visibility of content that promote the most dangerous behaviorsbut we sadly know the dynamics related to the business of views, which comes before health.
However, the individual responsibilityso the next time you see a #anlinechallenge, stop for a moment and think if you really worth the healthy health for a few more likes.
Because trends, fashions and tan pass, while the damage to the skin remain.
