Ferrero has launched a special initiative to celebrate the 50 years of Kinder Surprisethe famous chocolate egg that has accompanied generations of children with its surprises inside. On the occasion of this important anniversary, the Italian company has decided to propose an idea similar to that of the famous film “The chocolate factory”, in which Willy Wonka hid golden tickets in candy bars to offer a visit to his magical laboratory.
He indeed inserted 50 “golden kinderini” in some packs of Kinder Surprise, available until January 2025. These golden kinderini are very rare and represent the access ticket to a unique prize: the possibility to visit the Surprise Laboratorythe place where the iconic Kinder surprises are born that stimulate the imagination of children all over the world.
This laboratory, located in Alba, is the creative heart of the companywhere for decades Ferrero designers have conceived the ideas for the little surprises that millions of children have found in their eggs. The lucky owners of the golden kinderini will be invited to an exclusive experience, which includes a travel package for four people (two adults and two children) with transfer to Alba, two nights’ accommodation, and all meals included.
It will be explained how the games hidden inside the Kinder Surprise are designed and created
During the visit, the winners will have the opportunity to explore the Surprise Laboratory and discover how the games hidden inside the Kinder Surprise are designed and created. The initiative was designed to make the anniversary of one of the brand’s most loved products even more special, giving children a unique and unforgettable experience.
The Surprise Laboratory is not just a production center, but a place where creativity comes to life. Here the imagination of Ferrero designers is transformed into reality, with the aim of surprising and entertaining children through always new and stimulating games.
An initiative that closely resembles what the Turin company is about to implement Ziccat who will distribute 30 golden tickets – just like in “The Chocolate Factory” – which will allow the lucky winners to visit their new laboratory. In short, all mouth-watering proposals: and let the hunt begin!
