The Sanremo Festival is not just music, sparkling clothes, gossip and pandomime (the 1995 edition unforgettable, when Pippo Baudo “saved” a spectator, or that of 2020, with the dispute between Bugo and Morgan), because the stage of ‘Ariston sees, from year to year, also other great protagonists of the event, i flowers. The Floral composition who accompany the evenings have become a distinctive feature of the festival over the years, appreciated, opposed and above all capable of always triggering the same question: but how much do all these flowers cost? Let’s try to understand something.
Flowers and Sanremo, an indissoluble bond
The Sanremo Festival has reached the 75th edition (which will take place from Tuesday 11 February to Saturday 15 February) and the link with flowers is a tradition that seems timeless.
Liguria, home of plants, shrubs and above all flowers (the city of Sanremo became the seat of the first flower market, after being absolute protagonist of the nineteenth -century floriculture) every year proudly shows off the best of its production: every bouquet, which with Grace passes from the hands of presenters to those of the artists, brings with it a pinch of elegance, but also a not negligible cost.
We talk about hundreds of euros for each composition delivered on stage. And we are not only talking about small bouquets of flowers, but of gigantic floral scenography that decorate the theater, which require painstaking and realization a painstaking work. There overall figure? It is not officialbut according to estimates and rumors, it is an important investment.
Cost of a bouquet for artists
The overall cost of the flowers donated to guests for the Sanremo Festival could be around 30,000-40,000 euros. Considering that bouquets intended for artists can cost about 200 euros on average each, and that each artist could receive one or more during the performances, the total cost for this part would be significant.
Added to this is the price of the scenographic decorations on the stage, which, being large and particularly well -kept, could reach high figures, estimated at around 1,500 euros per composition. As a result, although not having certain data, it is plausible to imagine a considerable budget dedicated to the floral beauty that characterizes the festival.
A floral treasure that speaks Ligurian
Let’s not forget that the Festival flowers are a business card for Liguria. In a 2019 note, Luca De Michelis, president of the Florovivaisti of Confagricoltura, highlighted the extraordinary international showcase offered by the Festival, an exceptional opportunity for visibility for Ligurian flowers, now brand that the whole world envies us and that, to the The song are matched, they are ambassadors of Made in Italy in the world.
And how to blame him? Liguria, with its 30% in volume and 14% in value of Italian Florovivaism, is the undisputed leader in the sector, an sector with a turnover which, at national level, touches the 3 billion euros. Numbers that tell a lively and vegeta tradition, in the literal sense of the term.
The flowers, the silent poetry of the Festival
Okay, we cannot answer the question that gives life to the article, the figures remain surrounded by a halo of mystery, but one thing is certain: without those flowers, the festival would not be the same. They are the perfect setting of a race that would like to reward the beauty of music and, at the same time, pays homage to one of the Italian excellence. And when, during the live broadcast, you will see a bouquet to go from the hands of Carlo Conti to those of an excited artist, think about it: that little masterpiece speaks of Liguria, passion and made in Italy.