A video published on Tiktok by Rarely Co. (@Rralytok) became viral in a few days, exceeding million views. In the movie, the author bare a strategy that many consumers had been suspected for some time: in October the prices on Amazon are deliberately inflated, in view of the Black Friday. “Don’t buy anything from Amazon in October”, is the dry warning with which the video begins.
Manipulated prices to create fake “discounts”
Rarely Co. explains how the system works that, according to him, leads to only apparent discounts during Black Friday. “Amazon forces sellers to take the average price of the previous six weeks to establish their sale price for Black Friday,” he says.
To influence the average one, the brands adopt a precise strategy:
“Around October 1st they begin to drastically increase their prices. They do it because they want the average of six weeks to be as higher as possible, so that they can simulate the discount”.
In many cases, the sellers come to double the price, and then cut it in mid -November and present it as an unmissable deal.
“They will increase the price so that they can simulate the decrease in the price”,
Rarely Co. underlines, defining everything a real psychological move designed to hit consumers at the moment of maximum propensity to purchase.
The role of purchasing psychology
According to the author of the video, sellers leverage a well -tested mechanism.
“They know that the consumer purchasing psychology is that Black Friday has offers and that they are limited,” he says.
The perception of urgency and convenience thus becomes the main weapon.
In recent years, many users have noticed that the offers of Black Friday were not so extraordinary, but the custom and advertising pressure continue to push millions of people to concentrate purchases at that time. Rarely Co. overturns this logic and invites you to avoid the October window, defining it in no uncertain terms “the trap of inflated prices”.
Consumer experiences
The online testimonies confirm the picture drawn in the video. Numerous users say they have monitored prices over time and that they have discovered that during Black Friday the “offers” were often worse than those of the previous months.
“I followed the price of a product for weeks and it cost more than in summer,” writes a user. Another comments: “Finally someone clearly says it. Black Friday is full of fake discounts”.
Many have equipped themselves to defend themselves. There are those who save the Wishlist screenshots in advance, those who use tools to trace the price historian and who compare offers with those of events such as Amazon Prime Day, often more convenient.
What should be done
The author’s advice is direct:
“If you intend to buy Christmas gifts or things like that, order now and then wait until Black Friday for anything else. Otherwise you will pay artificially inflated prices.”
Rarely Co. therefore suggests two alternatives: anticipating purchases by September to avoid the increase in the increases, or wait for the real black Friday, when the prices return to get off. In any case, you openly advise against purchases in October, considering the period in which the fake promotions are preparing to explode.
A message that affects the sign
The video made to discuss because it touches a sensitive point: the transparency of online prices. It is not a technical denunciation, but a simple and direct explanation of a mechanism that many ignore or underestimate.
While millions of people are preparing for Christmas expenses, Rarely Co. warns against a widespread illusion: that of finding real occasions in the months in which, paradoxically, offers become less authentic.
The message is clear and divides opinions, but it is difficult to ignore it. October, according to those who know well the functioning of the platforms, is the month in which it is better to keep the wallet closed.
@raralytok Don’t Buy Anything from Amazon in Octaber. Here’s Why. There’s a Secret Rule Most Consumers Don’t Know About. Amazon Requires Six Weeks of Price History for Setting Black Friday Discountts. That means Sellers on Amazon Will Artificially Increase Prices Through october so they can hit it big with fake discountts on black Friday.
♬ Original Sound – Rarely Co.
