The famous Taffo Funeral Services has decided to move on. The leading company in the funeral sector, famous for innovative and irreverent communication, changes its name and becomes Tanuba. The decision is not random: it is a strategic move to protect the identity of a community that has over a million people and which over the years has become an integral part of the brand.
The goal is clear. Abandoning the surname Taffo means avoiding possible exploitation and transforming a heritage made up of people, ideas and participation into a more solid collective identity. No longer a family name, but a shared project.
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From Taffo to Anubis: the meaning of the new name
The name Tanuba comes from the fusion of ‘Taffo’ with ‘Anubis’, the ancient Egyptian deity who protected the deceased. A reference to the origins that looks to the future. Along with the new name comes the official mascot, a small coffin dressed in a jacket and tie, chosen directly by the community. A symbol that represents the active involvement of the people who have made this brand great.
The numbers of a growing company
Today the group has over forty offices in Italy. The centralized franchising model guarantees uniformity in values and quality of service, ensuring economies of scale and operational consistency. With an annual turnover between 15 and 16 million euros, the company confirms constant growth which positions it as a point of reference in the national funeral market.
The now former Taffo is loved by the public for the sharp irony of her advertisements and for the courage to expose herself even on delicate social issues, such as the humanitarian crisis that has hit the Gaza Strip. The name change represents a natural evolution for a company that has always known how to stand out, transforming a traditionally sober sector into a decidedly more ironic space.
