Let’s go back to talking about the Tripadvisor ‘Choice Awards beams, this time dedicated to the best travel experiences based on tourists reviews.
The “Best of the Best Things to do” rewards the most intriguing tourist activities, those that have conquered the greatest number of appreciation in the period between 1 April 2024 and 31 March 2025.
The primacy of Florence in the world ranking
At the top of the ranking we find the Bel Paese, with a walk in the city of Florence. The experience that has conquered international travelers proposes a path through the symbolic places of the Italian Renaissance. The peculiarity of this itinerary lies in the ability of the guides to transform the visit into a compelling story, where the history of doctors is intertwined with historical insights and some local anecdote artistic insights.
The success of the Florentine proposal highlights how contemporary travelers seek experiences that go beyond the simple observation of the monuments: the historical narrative, when presented with competence and passion, becomes a distinctive element capable of transforming a city walk into a journey through time.
Vietnam conquers second place
The province of Ninh Binh wins the silver medal with a tour of a day that starts from Hanoi. The Vietnamese region offers a landscape characterized by limestone formations that emerge from flooded rice fields and sinuous waterways.
The program of the excursion includes the visit of Hoa Lu, an ancient capital of Vietnam in the 10th century, and the climb to the Mua cave, from which you can admire a spectacular panorama on the valley below. Navigation along the waters of Tam Coc allows you to cross natural caves and observe the rural life that takes place along the banks of the river. Finally, the bicycle path to the Bich Dong pagoda completes an experience that combines physical activity, cultural discovery and immersion in nature.
Croatia and the charm of the blue cave
On the third step of the podium there is an excursion by boat from Dubrovnik to the blue cave. The experience focuses on the formula of the small group to ensure a more intimate and personalized approach to discover the Croatian coast.
The blue cave represents a natural phenomenon of rare beauty: the sunlight that penetrates through a underwater opening creates blue reflections on the rocky walls and on the water, for a truly extraordinary chromatic effect. The tour includes stops for swimming and snorkeling, with equipment supplied by the organization, and a visit to the village of fishermen of Cavtat. The choice of strategic times, such as dawn or late afternoon, allows you to avoid crowding typical of the central hours of the day and to experience the experience in optimal conditions of light and tranquility.
The rest of the ranking
To complete the list of TripAdvisor other very interesting destinations, including London, Amsterdam, Mexico and the Hawaii.
We leave you to the complete ranking:
- Florence, Italy – Tales of the Renaissance and doctors
- Hanoi, Vietnam – one day tour of Ninh Binh’s salient points
- Dubrovnik, Croatia – Boat excursion at the Azzurra Grotto
- London, United Kingdom – Tour of Historical Pubs
- Amsterdam, Netherlands – 90 -minute cruise on channels with Captain Jack
- Canceu, Mexico – Chichen Itza morning tour: tasting of cenote and tequila
- Madrid, Spain – Three cities in one day: Segovia, ávila and Toledo, departure from Madrid
- Honolulu and O’Ahu, Hawaii – Islands tour with snorkeling
- Istanbul, Türkiye – Tour of the city with guide
- Ubud, Indonesia – one day tour with Jungle Swing
- Lisbon, Portugal – Gastronomic Tour with Eating Europe
- Lisbon, Portugal – Tour of the city in Tuk Tuk
- Santorini, Greece – Premium cruise in Catamarano
- Cuzco, Peru – two -day journey, with overnight stay, towards Machu Picchu
- Dublin, Ireland – city tour with guide
- Medellin, Colombia – Guatapé tour: Piedra del Peñol with boat ride, breakfast and lunch
- Aruba, Aruba – Safari in jeep of the island
- Split, Croatia – Krka waterfalls and gastronomic tours
- Lima, Peru-Oasis of Huacachina and boat tour in the mini-galapagos
- Aruba, Aruba – Tour in UTV
- Siem Reap, Cambodia – Suna Tour of the Palafectic Palafictic Palafiptlico Phluk on Lake Tonle SAP
- Porto, Portugal – Tour of the Dauro Valley
Emerging trends in experiential tourism
The analysis of the TripAdvisor ranking reveals some trends in the preferences of contemporary travelers. In fact, the most appreciated experiences share common characteristics: the authenticity of the story, direct contact with local culture, the possibility of combining different ways of exploration and attention to sustainability through the limitation of the number of participants.
The presence of prepared and passionate guides is another determining factor for the success of a tourist experience: the ability to contextualize the places visited, provide accurate information and emotionally involve participants transforms a simple visit into a lasting memory.
Have a good trip!
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