Shopping remains a central habit in the daily life of Italian families. The spread of e-commerce has expanded purchasing possibilities, but the traditional supermarket continues to represent the main point of reference. Direct contact with the products, the possibility of evaluating them carefully and the freedom to select what will end up on the table maintain a decisive weight. From this awareness arises a question that often recurs: which companies really manage to gain the trust of customers?
The latest Altroconsumo survey offers a concrete answer, involving over 22 thousand consumers from every area of the country. The study analyzed the shopping experience in depth, taking numerous aspects into consideration: breadth and variety of the assortment, quality of the products, price levels, care for cleanliness and order inside the stores, speed and organization at the checkouts. Each item contributed to a final score, expressed on a scale from 0 to 100, designed to offer a clear and comparable evaluation between the different chains.
The factors that most impact customer satisfaction clearly emerge from the results. The first element remains economic convenience, followed by the overall quality of the offer. An increasingly important role also belongs to private label products, which are evaluated with increasing attention and which significantly impact the overall perception of the supermarket.
The most loved traditional supermarkets
In first place for popularity we find NaturaSì, a chain specializing in organic and natural products. A result that tells a lot about new consumption habits and signals an increasingly widespread sensitivity towards the quality of food and the sustainability of choices. For many customers, shopping no longer revolves solely around the lowest price, but involves the search for healthy foods, often linked to short supply chains, and points of sale capable of offering different proposals compared to traditional supermarkets.
The primacy of NaturaSì confirms how the way of shopping is going through a transformation phase. Consumers demonstrate that they appreciate the careful selection of foods and the attention paid to quality, even when this involves spending slightly more than average.
Here is the complete ranking:
- NaturaSì – 79 points
- Ipercoop/Coop&Coop – 77 points
- Esselunga – 77 points
- Coop – 75 points
- Famila Superstore/Iperfamila – 74 points
- Famila – 73 points
- Conad Superstore/Spazio Conad – 73 points
- Interspar – 73 points
- Eurospar – 70 points
- Carrefour Iper – 70 points
