Shopping for food remains a central practice in the daily life of Italian families. Even with the growth of e-commerce, the majority of people continue to favor the physical supermarket, where the direct relationship with the products and the possibility of independently choosing what to bring to the table retain a decisive value. This gives rise to a recurring question: which chains are really the most popular?
The Altroconsumo survey, which was released a few days ago and involved over 22 thousand consumers distributed throughout the national territory, provides an answer. The study reviewed numerous elements linked to the shopping experience: breadth of assortment, product quality, price level, attention to the cleanliness and tidiness of the points of sale, waiting times at the checkouts. Each aspect was given an overall score on a scale from 0 to 100, so as to provide the most detailed and comparable picture possible.
The analysis clearly shows which factors have the greatest impact on customer satisfaction. In the foreground is the convenience of prices, followed by the overall quality of the offer and, more and more evidently, by the quality of the distributor’s brand products.
The discount ranking
The investigation confirms the duel already seen last year. Eurospin and Aldi share the top of the ranking, both with an excellent rating of 76 points. The two chains are rewarded by their ability to combine competitive prices with constantly growing quality standards. Immediately behind, with just one point of difference, is Dpiù, who takes the third step of the podium with a score of 75.
The other brands are all positioned in the good quality range, a fact that tells a lot about the evolution of the sector. The discount is no longer perceived only as synonymous with savings. The numbers speak for themselves: 71% of customers rate the branded products of these chains as “good or very good”, while 65% consider the points of sale easy to reach and cared for in terms of cleanliness.
Practical elements also come into play to contribute to the success of discounters, such as the clarity of prices on the shelves and the speed of the shopping journey. Characteristics that make these brands particularly attractive for younger families and medium-sized households, who are increasingly attentive to the household budget without sacrificing quality
Here is the complete ranking:
