Who is Rita De Crescenzo, why she became so famous and what her virality says about us

Rita De Crescenzo is an Italian TikToker, influencer and singer who has become famous for her videos on social media and for songs like But do you want to compete and dance? And But who site. Born on 10 August 1979 in Naples, she experienced a difficult childhood, marked by traumatic episodes and a complex family context. At just 12 years old she became pregnant, and the child’s father was a man from the Contini clan, one of the most well-known Camorra groups in the Campania capital.

In 2017 she ended up in trouble with the law: she was arrested on charges of drug dealing, but years later she was acquitted. “I was arrested on charges of drug dealing, but I was acquitted,” she told her fans. De Crescenzo admitted having used drugs, but never having sold them.

The most dramatic experience

In the episode of Beasts hosted by Francesca Fagnani on Rai 2, the tiktoker recalled one of the hardest moments of her life:

“I was raped by three black boys at the central station. From there I understood that if I didn’t stop using drugs I would die.”

Words that convey the violence of an experience marked by degradation, but also the awareness of those who decided to save themselves from that night.

From online virility to musical success

Success came in 2020, when one of his videos responding to an argument on TikTok went viral. The phrase “Can you fight me? Put the headband on your forehead and take to the field. Shameless!” turns into a hit, inspiring his first hit, But do you want to compete and dance?which exceeds 7 million views on YouTube.

From that moment, Rita De Crescenzo becomes a permanent presence on social media: a voice, a character, a phenomenon. Among neomelodic pieces such as But who site, Waiter And Aumm Aummand a language that mixes comedy, authenticity and anger, his figure polarizes the public. There are those who idolize her and those who judge her, but few remain indifferent.

At the same time he opened a shop where he sold cosmetics and gadgets from his brand, and began performing on request at private events – birthdays, confirmations, baptisms – transforming his popularity into a real business.

In 2022 The Hyenas they dedicate a report to her in which Nicolò De Devitiis reconstructs his life, from marginality to social prominence.

The controversies and the “escape to Roccaraso”

In January 2025, De Crescenzo found himself at the center of a media case: some of his videos on TikTok, shot in Roccaraso to show the snow and local beauties, generated a real wave of Neapolitan tourists towards the Abruzzo town. The sudden influx sends traffic into a tailspin and even pushes the mayor to ask for the army to intervene.

Privacy

Rita De Crescenzo’s partner is Salvatore Bianco, also known on social media. Together they have two children, Rosario and another minor. In 2024 she became a grandmother to little Francesco, born to her firstborn.

Musical career

Over the years she has released a series of singles that have established her place in the neo-melodic-social panorama:
But do you want to compete and dance? (2021), Snowflakes, Make me love, not make me go to war, But who site, Ge…Ge…Ge… Jealous, Waiter, Aumm Aumm And ‘A keeps ‘n capa (2024).
“I went from rags to riches,” she often repeats, summarizing a parable that is both survival and entertainment.

The interview with Beasts and the dream of a film with De Sica

On October 28, 2025, Rita De Crescenzo is among the guests of the first episode of the new season of Beasts. Faced with Francesca Fagnani’s questions, he shows a more aware and disarming side.

“From morning to night I keep people company, I keep them entertained. People care about me like a Madonna,” he says. “Won’t it be too much?”, the presenter replies.

He speaks of his childhood marked by thirty years of drugs and psychotropic drugs, of the son he had at thirteen with Ciro Marranzino of the Contini clan, and of the choice to remain on good terms with him: “He is the father of my son”. To the question “Who do you owe an apology to?”, he replies: “To my children. I have lived for seven years. My life is only seven years”.

He then reveals a dream: acting in a comedy with Christian De Sica, a Christmas film set in Naples. And between seriousness and lightness, he makes the public smile by claiming to be “a relative of Massimo Ranieri” thanks to an elusive “Giuseppa di Zazzariello”.

Beyond the phenomenon: the victory of the algorithm

Rita De Crescenzo is the clear reflection of our time. A time in which fame no longer passes through talent, but through the ability to be looked at. In which pain becomes entertainment, marginality becomes trends and authenticity – whether real or constructed – is measured in views.

Its rise tells of the victory of the algorithm over merit, of noise over substance. Yet, within this collective distortion, there is something profoundly human: the hunger for redemption, the need to be seen, the urgency to survive.

Rita De Crescenzo is not just a viral character. It is the symptom of a country that has stopped rewarding talent and has begun to applaud chaos.