After the pandoro-gate, an affair that ended last January with no place to proceed, following the compensation for damages and the withdrawal of the complaints by Codacons, and a divorce from Fedez which marked what she herself defined as the most difficult phase of her life, Chiara Ferragni chooses spring 2026 to start again.
With the arrival of the beautiful season, the digital entrepreneur presents her first bodycare line: 4 body care products – a hand cream, a body cream, a scrub and a shower cream – united by a warm and enveloping caramel olfactory signature, already introduced with the candle “It’s gonna be incredible” launched last November.
The project was not born from a cold marketing strategy, but from a personal experience. In a video published on the nss G-Club social networks, Ferragni explained:
I thought I would like to create products that represented a ritual. Because in the moments when I wasn’t well, the things that helped me – among many – were the small gestures that managed to make me feel a little better than the previous hour. When I was at home and didn’t know what to do, that gesture was to take care of myself: take a hot bath, light a candle, listen to music, give myself a scrub, cream myself all over.
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Visually, the new line marks a clear break from the colorful makeup and glittery packaging of the past. The new palette moves on butter, ivory and powder blue tones, with an updated font and the claim “It’s gonna be incredible“A minimal and romantic aesthetic, designed for a more adult audience than in the past.
The formula of the products
The hand cream is formulated with a vitamin complex (Hydroviton) and emollient active ingredients. The body cream combines sweet almond oil and allantoin with vitamin E and provitamin B5.
The scrub incorporates shea butter, coconut oil, aloe vera and ginseng, designed to be delicate even on sensitive areas. Finally, the shower cream has a creamy base with over 13% sweet almond oil among the ingredients.
Where and when to buy it
The line will be available exclusively on the brand’s official website. Prices have not yet been officially announced.
Whether it is a real turning point or just a carefully planned rebranding, one thing is certain Chiara Ferragni wants to rewrite her narrative. But will he succeed?
