As summer comes into full swing and the beaches fill up with bathers looking for relaxation, emotional well-being finds a new and revolutionary home: the warm sand. From 14 July 2026 the second edition of “The Psychologist on the Beach” officially started in Puglia. This initiative, conceived by the professional Alessandro Iacubino, aims to undermine the rigidity of traditional therapeutic settings to transport listening and scientific dissemination directly to places of free time. The project will touch ten Italian seaside resorts, offering citizens free meetings focused on emotional awareness and the fight against prejudices that unfortunately still surround mental health care.
The right to feel good and public protections
The initiative is not limited to pure summer awareness raising, but is part of a well-defined institutional and political framework. The tour is in fact an active part of the mobilization linked to the national “Right to Feel Well” campaign, coordinated by Francesco Maesano. This network firmly supports the popular initiative bill 1740, already deposited in the Senate, which aims to establish public, continuous and widespread psychological assistance throughout the national territory. The success of the signature collection, which exceeded 70,000 signatures, highlights how urgent, heartfelt and structural the demand for free psychological support and accessible to everyone in our country is.
Informal dialogues and sessions under the stars
The organizers are keen to clarify: these appointments do not replace psychotherapy nor do they constitute clinical or diagnostic activities in the sand. Instead, they are precious spaces for orientation, dissemination and informal discussion. The real turning point of this season, also curated thanks to the contribution of the numerous colleagues who supported Alessandro Iacubino, is called “the psychologist under the stars”: starting from the month of August, the service will extend its hours to the evening and night time slots. Structured consultations will thus be offered under the starry sky, a suggestive atmosphere capable of reconciling deep reflection and intercepting the needs of anyone looking for a moment of authentic listening.
