With a circular released by the Customs and Monopolies Agency, the new cigarette price lists for 2026 become operational. The provision implements the excise duty increase decided by the government and involves increases of up to 30 cents per pack. The retouching affects almost 400 products in total, including cigarettes, cigars and shredded tobacco. For excluded brands, price adjustments will arrive in the coming weeks.
From today, Friday 16 January 2026, retailers will apply the updated prices communicated by the Customs and Monopolies Agency via a specific circular. The basis of the measure is the increase in excise duties foreseen by the latest budget law, which has already set further increases for 2027 and 2028.
How much cigarettes increase: the official tables of the Customs and Monopolies Agency
The increases in force from 16 January 2026 concern in detail 390 products including traditional cigarettes, cigars, shredded tobacco and other types. The brands of cigarettes affected are 86, while the shredded cigarettes involved are 22. This is a first phase: in the coming weeks the Agency will also disseminate official communications relating to the other brands. The increase in excise duties, in fact, affects all producers uniformly.
According to government estimates, the excise duty increase should have resulted in an average increase of between 14 and 15 cents per pack for cigarettes. In several cases the forecast is confirmed, while for other products the increase is more significant. Some examples clarify the impact on prices: Marlboro Gold in case rises to 6.80 euros per pack, Chesterfield Original in paper reaches 5.50 euros, while Philip Morris Red in case reaches 5.80 euros.
Below are the links to the official tables with the details of the new excise duties and updated cigarette prices for 2026:
Table 1
Table 2
Public health and state accounts
The price increases applied to tobacco products have always been part of the framework of health protection policies, since raising prices is considered a useful tool for reducing the consumption of cigarettes and derivatives. At the same time, the executive is aiming for a total revenue of 196 million euros over three years from shredded tobacco alone, despite a decidedly smaller audience of users compared to that of packaged cigarettes. The different extent of the increases between the two types of products arises precisely from this imbalance: more marked increases in chopped chopped produce serve to compensate for a more limited consumer base.
The question of the real effectiveness of this approach on smokers’ habits remains open. In the immediate future, those who consume tobacco must take into account a phase characterized by progressive and continuous increases, destined to continue over the next three years.
