The French Government’s battle against Shein continues: yesterday, November 5, an hour and a half after the grand opening of the 1,200 square meter store inside the BHV, a department store in rue de Rivoli, in the heart of Paris, the executive announced that it was “starting a suspension procedure” of the Chinese giant’s platform.
The reason? Not only has the sale of child pornography dolls emerged, but also weapons, machetes and brass knuckles. The site, therefore, the French hope, now risks no longer being able to sell and deliver its parcels in the country, which among other things is its largest market in Europe.
Despite the popularity of Shein, in short, in France it attracts more than 4.4 million people every day, the Government is engaged in an unprecedented legal battle to force it to lower the curtain. Even if this means circumventing European legislation.
On instructions from the Prime Minister – reads the statement -, Sébastien Lecornu’s government intends to suspend Shein for the time necessary for the platform to demonstrate to public authorities that all its contents finally comply with our laws and regulations.
This announcement comes after the opening of an investigation by the Paris prosecutor’s office, entrusted to the Minors Office, against Shein for the sale of child pornography dolls.
France one step away from the anti-ultra fast fashion law
France – the first European state to have adopted extended producer responsibility in textiles – has always been at the forefront in the fight against ultra fast fashion: despite the complicated political situation, a law against very low-cost fashion was approved in the Senate at first reading.
The bill introduces an eco-score system that will evaluate the environmental impact of products sold by fast fashion companies, including emissions, resource use and recyclability and establish a possible tax to be applied to the products and bans, among other things, advertising for these platforms.
