The Cybersmile Foundation has launched a new and powerful campaign against the cyberbullying. Is called Words are permanent And it has a very clear goal: to raise awareness of the public onlasting impact that words can haveespecially on the youngest. In an era where a few seconds are enough to write an online comment, this initiative wants to remember that the consequences can last For all life.
Made in collaboration with Adam & Eveddb and Untold Studios, the campaign uses The power of artificial intelligence Ethical and creatively. Photojournalist faces of children, generated with the IA, are shown with permanent tattoos that reproduce comments that are really received online. A very strong visual impact to underline how offensive words can mark the psyche, just like a tattoo on the skin.
Scott Freeman, CEO of the Foundation, explained that although the images are the result of artificial intelligence, the comments used are authentic. And this combination is designed to shake consciences and offer a clear message:
It takes a few seconds to write a comment, but the damage can be permanent.
Artificial intelligence to generate awareness
According to the data contained in Digital Wellbeing Report of 2022, 88% of the Gen Z declares that social media have a negative effect on one’s psychological well -being. With this campaign, Cybersmile aims to educate the public, promote empathy and direct to the right support tools. Free resources and educational materials for teachers, parents and children are available on the official website.
For Dan Raisbeckco-founder of cybersmile, the use of the AI in this campaign shows that technology can be used for become awarenesswhen it is managed responsible in a responsible way. All images are clearly labeled as content generated with the IA, but their impact remains very strong.
The collaboration between Cybersmile and Adam & Eveddb is not new: it is the third initiative joint since 2018 and has already obtained numerous international awardsincluding the prestigious prizes in Cannes. In an increasingly crowded digital world, Words are permanent reminds everyone of a simple but often forgotten truth: The words count. Always.
