A study conducted by Kantar Worldpanel revealed a surprising fact: i Brazilians they are the most shower enthusiasts globallywith an average of 14 weekly showers per person. This figure clearly exceeds both the world average, which stands at approx 5 showers a weekand that of the United Kingdom, where there are an average of 6 showers every seven days.
While these numbers might suggest a particular attention to hygiene, the real reason for this frequency lies in Brazilian climate. With an average annual temperature of 24.6°C, the constant heat and humidity push residents to refresh yourself several times a day. This contrasts starkly with colder countries, such as the UK, where the average annual temperature is just 9.3°C, reducing the need for frequent showers.
The most popular showers in bathrooms
The study also analyzed hygiene preferences globally, highlighting that showers are definitely more popular compared to bathrooms. In Brazil, 99% of the population regularly opts for a shower, while only 7% choose to relax in a bathtub. This trend is also reflected in other countries, where the convenience and time savings offered by the shower are more attractive than the traditional bathroom.
The duration of the showers
Another interesting aspect concerns the average duration of showers. The Brazilians they spend an average of 10.3 minutes under watera slightly longer time than other nations. The Americans stop at 9.9 minuteswhile the English spend around 9.6 minutes taking their showers. These differences may reflect not only personal habits, but also the influence of cultural and climatic factors on daily routines.
Showering habits offer a window into the preferences and needs of different populations. In Brazil, the hot and humid climate makes showering a daily necessity, almost an essential part of living in a tropical environment. On the contrary, in colder countries, the frequency of showers is lower, reflecting lifestyles adapted to less extreme climates. This study therefore underlines how much the environmental context can influence even the most everyday gestures, such as showering.
