A t-shirt (wrinkled, obviously) in a Pringles tube or a pair of old sneakers in the (dirty) pizza box. If there are masters of recycling, they are the ones Vinted usersthose who nothing or anyone stops them and that all the canned goods and paper and containers that pass through the house are fine for sending the items put up for sale.
On the other hand, as we know, environmental sustainability is one of the key ideas of the famous buying and selling app and therefore free space for imagination: what do you want me to use an empty bag of chips for if not to put the necklace inside to send?
Especially on TikTok this is a now viral trend: there are those who use egg cartons for neatly folded skirts and those who dare even more, opting for boxes of fast food sandwiches or Halloween pumpkins. And no, the ironic touch is not missing either: among the most popular videos is that of a t-shirt crushed between two slippers, elegantly held together with a round of adhesive tape.
@vintage.mens.world Part 10: sorry #vinted #vintedpackag #vinted #vintedpackaging #vintedmeme #vintedfr #vinteduk #vintedfashion #vinteduk
♬ pain brazilian funk – Ali Beats
@vintage.mens.world What’s your go-to tip for selling on Vinted? #VintedTips #SellSmarter #ShippingHacks #BoostYourSales #VintedSeller #catproblems #cats #OnlineSelling #ThriftFlip #ResellTips #EffortlessSales
♬ Hell N Back (Sped Up) – Bakar
But it’s not just a game: behind all this there is a conscious generation. Gen Z doesn’t joke when it comes to sustainability and the trend perfectly reflects the second-hand philosophy: reuse, waste reduction and zero extra costs. It is no coincidence that Vinted experienced a boom in 2023, closing the year with a 61% increase in sales and a net profit of 18 million euros.
However, it must be said that not all that glitters is gold: the various TikTok users have begun to document the challenge to those who receive or send the strangest and most unexpected packaging. The most popular is definitely @vintage.mens.worldwhere – scrolling through the videos (thousands of them) – we discover that these “sui generis shipments” often end up directly in the waste bin. It seems like the case of this user who puts a shirt in a bag full of chips and then throws it away:
@vintage.mens.world Tell me who did this
#vinted #vintedpackag #vinted #vintedpackaging #vintedmeme #vintedfr #vinteduk #vintedfashion #vinteduk
♬ eating sound – unknown
Or this one:
@vintage.mens.world Tell me who did this
♬ New Home (Slowed) – Austin Farwell
Be careful, therefore, not to confuse the precious contribution that can be made by recycling even the containers of what you send and the thin red line of the crazy challenges that always become popular on social media. And if the trend of creative packaging continues like this, perhaps in a few years we will find ourselves receiving a sweater inside a watermelon. Putrid.
