Between the end of June and the beginning of July, Italy is colored purple thanks to the spectacular flowering of lavender. From the Piedmont hills to the Umbrian countryside, passing through Tuscany, Lazio and the Marche, it is the ideal time to organize a trip among fragrant fields, historic villages and landscapes reminiscent of Provence.

Picnics among the rows, markets, guided tours, tastings and outdoor activities transform the lavender season into an experience to be enjoyed with all the senses. Here are the events and destinations not to be missed in the coming weeks.

Lavender Labyrinth – Go Beyond The Estate, Bovolenta (PD)

The largest lavender labyrinth in Italy, over a kilometer of path inspired by the medieval Templar labyrinths. You can walk between the rows, do outdoor yoga or olfactory journeys, with organic cosmetics sold on the farm. All the info here.

Lavandeto of the Praglia Abbey, Teolo (PD)

Cultivations cared for by Benedictine monks inside a historic abbey. Access only via guided tours (free of charge, approximately 45 minutes), generally from Tuesday to Saturday at 3.30pm and 4.30pm, Sunday at 4pm and 5pm.

Lavender Festival at Lavandeto in Assisi (Umbria)

Among the Umbrian hills, with Assisi in the background, the Lavandeto di Assisi continues to welcome visitors on the weekends of 27 and 28 June and 4 and 5 July 2026. Considered one of the most evocative places in Italy to admire lavender in bloom, the botanical garden is home to hundreds of varieties of aromatic and medicinal plants.

During the event it is possible to walk through the fields, take part in guided tours, watch distillation demonstrations and visit the markets dedicated to artisanal lavender-based products. The atmosphere is made even more special by the outdoor picnics and musical events organized on weekends.

Sale San Giovanni, the Provence of Piedmont

Until July 12th, Sale San Giovanni returns to being one of the most photographed destinations of the Italian summer. The small village in the Alta Langa is surrounded by approximately 25 hectares of organic cultivations of lavender and medicinal herbs which, in the flowering period, create a unique mosaic of colors and scents.

Visitors can freely walk along the paths that cross the hills or take part in the guided tours organized on weekends. Among the most anticipated events is the “Non Solo Erbe” event, scheduled for 27 and 28 June, dedicated to medicinal plants, craftsmanship and local excellence.

The crops of the Stura Valley (Piedmont)

For those looking for lesser-known destinations, the Stura Valley, in the province of Cuneo, offers some of the most authentic scenery of Alpine bloom. Lavender cultivations extend above all in the Demonte area, where the scent of the fields mixes with the mountain views.

Flowering reaches its best moment between the end of June and the beginning of July, offering surprising views that combine the colors of lavender with the landscapes of the Maritime Alps.

Lavender in Massarosa (Tuscany)

In Massarosa (Lucca), the Lavanda agricultural company opens its fields free of charge from 6 June to 12 July, the period of maximum flowering between Versilia and Lake Massaciuccoli, attracting families, enthusiasts and photographers.

The fields are part of The Way of Herbs and Flowers, an itinerary that culminates in the Flower Festival (20-21 and 27-28 June 2026), with guided walks, visits to the lotus flowers, the Butterfly Garden and dragon boat excursions on the lake.

The Days of Lavender in the Pisan Hills (Tuscany)

“The Days of Lavender” also continues until 12 July, the initiative involving Santa Luce and other villages in the Pisan Hills. Here the flowering becomes an opportunity to discover one of the most fascinating landscapes in Tuscany, among vineyards, rolling hills and small towns rich in history.

The program includes walks in the fields, tastings of typical products, aperitifs at sunset, trekking and cycling excursions. The farms and agritourisms in the area also open their doors to the public, offering immersive experiences between nature and local flavours.

Tuscania Lavender Festival (Lazio)

On 4 and 5 July the medieval village of Tuscania, in the heart of the Tuscia area of ​​Viterbo, hosts the fifteenth edition of the Lavender Festival. For an entire weekend the area comes alive with guided tours of the flowering fields, artisan markets, tastings and outdoor activities.

The event also allows you to get to know the work of local farms and the processes of cultivation and distillation of lavender up close, as well as discovering cosmetic, gastronomic and artisanal products made with this precious aromatic plant.

Corinaldo celebrates lavender until July (Marche)

In the Marche, the village of Corinaldo is also offering “Lavender in Festa” this year, an initiative that continues until July 19th and which attracts visitors from all over the region. The purple expanses are the setting for walks, moments of relaxation in the open air and numerous photographic opportunities.

The combination of flowering and one of the most beautiful villages in Italy makes this destination particularly interesting for those who want to combine the discovery of the area with an experience immersed in nature.

Walk in the washhouse of Collelongo (Abruzzo)

Among the emerging destinations to mark on the diary there is also the Lavandeto di Collelongo, in the heart of Marsica, in the province of L’Aquila. Located in the external protection area of ​​the Abruzzo, Lazio and Molise National Park and inserted in a naturalistic context of great environmental value, it is considered one of the most evocative places in the region to admire the flowering of lavender. The small village of Collelongo, surrounded by mountains and uncontaminated landscapes, offers a particularly fascinating setting during the weeks of flowering.

On 28 June 2026 the laundrette will also be the protagonist of a walk open to the public, organized in conjunction with the events that animate the Vallelonga area. The initiative will allow visitors to immerse themselves in the rows in full bloom and experience up close one of the most fragrant natural spectacles of the Abruzzo summer. All the info here.

Abruzzolavender (Abruzzo)

In the heart of the Chietino hills, in Pollutri, Abruzzolavanda offers an experience that combines nature, hospitality and artisanal production. The flowering, which generally reaches its best moment between mid-June and mid-July, transforms the fields into suggestive purple expanses overlooking the rural landscape of Abruzzo.

The company specializes in the cultivation of lavender and the production of derived products such as essential oils, soap bars and lavender-flavoured honey. Visitors can walk among the rows, get to know the cultivation techniques up close and purchase local products directly from the company.

What makes the visit even more interesting is the presence of an accommodation facility immersed in the Pollutri countryside, ideal for those who want to transform the trip into a stay dedicated to relaxation and the scents of lavender. Special openings of the fields are also planned for summer 2026 during the full flowering period, with events dedicated to visitors and photography enthusiasts.

Carpasio and Colle di Nava (Liguria)

The hinterland of Liguria also preserves a long tradition linked to the cultivation of lavender. The areas of Carpasio and Colle di Nava, in the Imperia area, offer routes immersed in nature and panoramas characterized by the typical lilac shades of the season.

Here lavender is an integral part of the local culture and has been an important resource for the production of essences and artisanal products for centuries. An ideal destination for those who want to avoid the most crowded places and discover a lesser-known face of Liguria.

A summer of purple scents and landscapes

From Umbria to Piedmont, from Marche to Tuscany to Lazio, the next few weeks represent the best time to admire lavender in full bloom. Whether attending a festival, walking through the fields or simply enjoying a few hours immersed in nature, these places offer some of the most evocative scenery of the Italian summer.