A’health alert has spread to various countries of Latin America after thousands of consumers have reported adverse reactions to Total clean mint caught toothpaste. Burn, ulcers and painful sores with mouth, tongue and gums are among the most common symptoms reported, and Brazil is the most affected country, with the largest number of reports.
But let’s recover what has happened in recent months. In March 2025, theAnvisa (Brazilian national health supervision agency) He reported the ban on the sale of the Colgate Total Active Prevention Clean Mint product, following multiple complaints from users who found a series of important symptoms in the mouth. Symptoms that have had a significant impact also on the quality of life of people, in some cases to request medical care.
From the investigations conducted in collaboration with Colgate-Palmolive, it emerged that The aroma levels present in the formula of the Total Clean Mint Toothpaste toothpaste (Codes NSOC29824-24CO and NSOC29819-24co) were the responsible for adverse effects found in a sensitive range of the population.
In response to the investigation, Colgate-Palmolive announced in June 2025 the voluntary suspension of production and removal from the market of the incriminated toothpaste. This decision was adopted as a precautionary measure to avoid further exposures to potential irritating or allergifying ingredients present in the formula.
On the wave of the Brazilian alert, Argentina also prohibited toothpaste, After checking that the formula corresponded to the Brazilian one. Subsequently, other countries such as Venezuela, Paraguay, Uruguay, Ecuador and Dominican Republic have issued health alerts or sales limitations.
In Peru and Chile, even without a formal prohibition, the health authorities have recommended consumers to pay close attention to any symptoms and to report them promptly.
Also in Colombia the alert has spreadthe Invima (National Institute for the surveillance of food and drugs) published a press release reaffirming the recommendation to interrupt the use of toothpaste in case of undesirable effects.
The replica of Colgate-Palmolive
Despite the withdrawal, Colgate-Palmolive said that the product respects international quality and safety standardsbut still recommended consumers to interrupt their use in the case of suspicious symptoms and has activated a voluntary replacement procedure.
Recommendations for consumers
The symptoms to keep an eye on are:
The health authorities of the countries concerned recommend:
Do we have to worry in Italy?
At the moment there are no reports of problems related to the Total Clean Mint caught toothpaste in the Italian market. It is important to know that theand formulations of the cultured-palmolive products, as well as other brands, often vary from country to country, To adapt to local regulations, consumer preferences and the availability of the ingredients. Therefore, the formula sold in Italy is probably different from that involved in the alert in Latin America.
Sources: Anvisa / Invima
