It’s been talked about for a long time, especially in the United States, where it has already driven peanut butter lovers crazy. And instead, almost silently, the news also came to us. Let’s talk about Nutella Peanut, the version of the famous Ferrero cream with peanut butter which, about two years after its debut on the American market, has also started to appear on Italian shelves, generating quite a bit of curiosity and enthusiasm.
Nutella Peanut is a mix that, on paper, seems a little strange: peanuts, cocoa and hazelnuts together in the same jar. A meeting between two worlds – that of classic Nutella and that of peanut butter – which is a super popular food in the USA. The result? A cream with a more intense and toasted flavour, but always with a soft and enveloping consistency.
Where to find Nutella Peanut
At the moment this spreadable cream is not easily found. The first reports come mainly from Piedmont and Lombardy, where Nutella Peanut has been spotted in some supermarkets such as Carrefour (also Express), Conad, Coop and Mercatò. Some found it in Cuneo, some in other Piedmontese outlets, but distribution is still limited. However, it seems that from spring 2026 it will be found throughout Italy.
View this post on Instagram
In reality, someone in Italy had already tasted it in 2023, but only thanks to purchases in niche shops specializing in international snacks or through imports from the United States. However, it was not an official distribution, but rather limited pieces intended for enthusiasts and curious people of the American food trend.
@2foodfitlovers Nutella peanut peanuts are legumes and legumes are good for you cit
1G:2foodfitlovers
♬ original sound – Raf & Cate
@hellofromitaly Reply to @zibby_1714 #nutellapeanut #limitededition #nutellapeanutbutter #nutellawithpeanutbutter #spreadablecream #peanutbutter
♬ Somewhere Only We Know – Sped Up Version – Keane & Speed Radio
Another detail that literally drove social media crazy concerns the label, Nutella Peanut is gluten-free and lactose-free. News welcomed with great enthusiasm especially by those who, due to intolerances or specific dietary needs, cannot consume these ingredients.
A question remains that many ask: how is it possible that an Italian product like Nutella Peanut arrived first in the USA and only then in Italy? The answer lies in eating habits: in the USA, peanut butter is a real cult, while here it has always been a more niche product. Precisely for this reason Ferrero chose to test the American market first, and then adapt the product and bring it to us too.
We’ll see if it will have the same success in Italy too.
