Today, November 25, 2024, we celebrate the eighth edition of Circular Mondaya day entirely dedicated to circular and responsible consumption. Born in Sweden in 2017 as a response to Black Friday, the movement has now reached global reach, involving over 1,300 companies, organizations and influencers from 40 countries. With a media campaign that has already reached 74 million people, Circular Monday confirms itself as a crucial event to promote a more sustainable future.
Why Circular Monday matters
As underlined by the co-founder of the movement, Alexandra Davidssona radical change is needed:
40 to 70% of global emissions arise from unsustainable production and consumption patterns. It’s time to abandon the hyper-consumption of Black Friday and move towards a circular economy
Circular Monday invites consumers to rethink their relationship with purchases, favoring practices such as reuse, recycling and responsible purchasing. This approach contrasts with the “buy-throw-away” idea promoted by Black Friday, proposing instead a consumption model oriented towards sustainability and waste reduction.
The circular economy: a necessity, not just a trend
The circular economy is rapidly gaining ground around the world. The global second-hand market, now valued beyond 128 billion euroscontinues to grow in double digits, with sectors such as second-hand luxury recording annual growth rates of 15.5%.
It’s incredible to see how the second-hand and vintage market is becoming an increasingly popular choice,” says Elin Bergman, COO of Cradlenet and spokesperson for #CircularMonday.
Even institutions like the European Investment Bank (EIB) are actively supporting this transition, increasing funding for projects related to waste reduction and resource reuse.
Italy and Circular Monday
In Italy, responsible consumption is already a growing reality. Second Simone GrassoItalian spokesperson of the movement,
One in two consumers already buys second-hand items, and the circular economy represents a fundamental key to responding to the growing demand for sustainable products.
Circular Monday offers Italian companies an opportunity to promote their circular products and services, entering an international database that expands visibility on a global scale. A clear signal that sustainable alternatives are becoming increasingly central to consumers and businesses.
Italian companies participating in Circular Monday
Numerous Italian companies have embraced the principles of Circular Monday, offering products and services that promote sustainability and reuse. Among these:
These companies, which are only part of the Italian companies that participate (you can find them all here) represent Italy’s concrete commitment towards a more sustainable and circular economy, offering consumers responsible and innovative alternatives.
A global movement with local impact
Today Circular Monday is celebrated in 40 countriespromoting local initiatives that reflect the positive impact of responsible consumption. This day is an opportunity for consumers, businesses and organizations to join the movement and make more informed choices. Circular Monday is held annually on the Monday before Black Friday. This year, the invitation is clear: reflect on the environmental cost of hyperconsumption and choose sustainable alternatives.
Find out more and join the movement by visiting the official website: www.circularmonday.com.
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