In Brazil a new initiative to raise public awareness on theAdoption responsible for mestizo dogs. The campaign, called “Caramelo”takes its name from a very widespread symbol in Brazilian culture: the classic stray dog with a caramel -colored mantle, which represents the majority of homeless dogs in the country.
The goal of the campaign is to promote the adoption of these dogs they have Up to 90% less likely to find a family compared to breed dogs. Often left in the shelters, the Caramel are faithful animals, affectionate and full of energy, but are often neglected for their common appearance and the lack of an official pedigree. Caramelo therefore becomes in a real ambassador of diversity and unconditional love that every dog can offer.
To support the initiative there is a team of Brazilian celebritiesincluding Tatá Werneck, actress and influencer known for her commitment to animals, together with other well -known faces such as João Vicente de Castro and Gabriel Louchard. Tatá has decided to join the countryside after reporting the injustice on social media not to be able to record his dog, Maminha, in the canine competitions just because.
How the campaign develops
The Pedigree® campaign, created by the Almapbbdo agency, develops on multiple communication channels, including cinema, social media and digital platforms. Among the proposed activities, an innovative stands out genetic study conducted on 350 specimens of Caramelo In collaboration with DNA PETS. This research aims to define the common genetic characteristics of these dogs, strengthening their value and identity.
Another great initiative is the creation of the Caramelo Kennel Cluba community designed for bring together lovers of these dog and offer events, exclusive content and adoption opportunities. In addition, the first caramelo dog showa competition designed to celebrate the beauty and peculiarity of these animals, accompanied by a adoption fair.
