“Look at all that bitch of my ex naked“,”Look Francesca how good it was the other night”: Rome covered with similar phrases with lots of QR code To go see.
Yet another case of Revenge Porn? Not exactly: more than anything else the demonstration that – if you actually go to click with the craving to go and see – you are actually part of the problem.
“You are an accomplice“, To be honest. This is exactly the message – very direct – of the campaign created by a group of students from the European Institute of Design (IED) in Rome. The purpose? Create greater awareness of this phenomenon, overturning the perspective: also whoever watches is responsible.
Those who have experience with the world of social networks know how easily they can meet invectives of this type, while you flow between the contents or navigate in private groups (but in fact accessible to anyone), fueled above all by platforms such as Telegram. Phrases that are often followed by Videos of girls in private momentsignore that their image is circulating on the web and that, almost always, they mark the beginning or consequence of other forms of violence.
For this reason, in the face of this, the collective of the Capitoline IED has decided to move from online to reality, giving life to the campaign You are an accomplice, an action of guerrilla marketing that wants to raise awareness of the theme of non -consensual sharing of intimate content. The idea of the collective is simple but powerful: placing in some of the most popular streets of Rome signs with phrases of this type, accompanied by a QR code that refers to a video.
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The video begins as if it were that of a girl involved in an intimate situation. The camera frames her bust, while a male voice asks her to undress or do sexy. But immediately, the image changes: the camera moves to the face of a boy who, in a stop tone, asks the viewer if he is aware of what he is looking at and if he knows that spreading intimate material without consent is a crime, as well as looking at it.
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The campaign message is clear: stop indifference, generate discomfort and transform curiosity into awareness. The intent is to change the narrative, which usually focuses only on the victims, but rarely focuses the finger on those who feed this vicious circle.
Almost always these are guys who, even when they are not the first to load private content, end up sharing or comments them automatically, without stopping to reflect on the psychological, physical and social consequences for those who appear in those videos.
Here in Italy, the Revenge Porn is a crime regulated since 2019 by article 612 ter of the penal code and provides for imprisonment from 1 to 6 years and fines from 5 thousand to 15 thousand euros upwards if those who commit the crime is the spouse, a partner or the ex. The new one is, however, are in a few to denounce, often overwhelmed by shame. And this is precisely what should not happen.
